Melt into the moment.
Premium LA sexual optimization concierge. AI-guided, precision-compounded, same-day delivered. Built for biohackers and both partners.
Start Your Journey →3-min intake • Prescriber-reviewed • Same-day LA delivery
Meet Cynthia
Our AI wellness coach guides you through an adaptive intake. No generic questionnaire — every question is clinically purposeful and adapts based on your answers.
Prescriber Review
A licensed provider reviews your AI-generated recommendation, safety gate outcomes, and clinical profile. They approve, adjust, or consult — within hours, not days.
Discreet Delivery
Your formulation is compounded in our LA pharmacy and courier-delivered to your door. Matte black packaging, cold-chain when needed, no indication of contents.
Multi-API Sublingual Films
Combination formulations (PDE5i + PT-141, PDE5i + Oxytocin) in sublingual format. Faster onset, multi-mechanism action, compounds that don't exist elsewhere.
onset vs 30-60 min pills
AI Clinical Intelligence
6-dimension scoring across ED severity, desire, psychological factors, relationship context, preferences, and comorbidity. Filtered through 6 safety gates.
knowledge graph nodes
Same-Day LA Delivery
We own the pharmacy. We compound in-house. We courier-deliver same day. Not USPS in 5 days.
first tap → in your hands
Sildenafil
Tadalafil
PT-141 (Bremelanotide)
Oxytocin
An AI coach who actually understands pharmacology
Cynthia isn't a chatbot reading from a script. She adapts every question based on your answers, explains why she's asking before she asks, and routes you through 6 safety gates before a single recommendation is made.
She doesn't diagnose. She doesn't sell. She helps you understand yourself — then shows you what the science offers.
Cynthia Intake Bot
Complete the full intake flow — safety gates, clinical signals, personalized stack recommendation with scoring.
LIVEDecision Tree Explorer
Walk the clinical decision tree yourself. See how different answers route to different stacks through the gate system.
87 ENTRIESLA Partnership Network
Explore our network of wellness partners across LA — IV lounges, gyms, med spas, matchmakers, concierges.
Surface Mockups
App concepts, packaging, and product surface designs for the MELTS platform.
Sprint Roadmap
Our development roadmap with homework correlation, sprint workflows, and grade projections.
Everything below is the comprehensive internal documentation — core docs, KG schema, architecture diagrams, and the full knowledge base.
Core Documents
All 10 canonical documents from ed gem/00_CANONICAL_CORE — click any card to expand.
About Us
White Paper Draft
Decision Matrix
Architecture Overview
Vision & Goals
Data Hygiene Rules
Schema Rule Sheet
Core README
Decision Matrix Addendum
Decision Matrix Rationale
Knowledge Graph Schema v3.1
31 node types across 6 layers + 44 edge types. Master: 331 nodes, 561 edges. Sourced from MELTS_KG_MASTER_v3.1.json.
Node Types (31)
research Truth
▾Canonical clinical/regulatory/competitive fact
id, type, statement, confidence_level, domain^(F\\d{2}-T\\d{3}|TRUTH-\\d{3})$research Evidence
▾Primary evidence source (peer-reviewed study, guideline)
id, type, evidence_id, study_type, findings, source_document, domain^(F\\d{2}-(E|EV)\\d{3,4}|EVID-.+)$research Competitor
▾Competitor brand profile (market facts only)
id, type, company_name, domain_focus^COMP-.+$operational Rule
▾Clinical or regulatory decision rule
id, type, rule_id, layer, trigger, action, rationale, domain^(F\\d{2}-R(ULE)?-?\\w+|R-ED-.+)$operational IntakeQuestion
▾Intake form question for patient assessment
id, type, question_id, text, answer_type, phase, domain^Q-ED-\\d{3}$operational RegulatoryConstraint
▾Regulatory requirement or constraint
id, type, constraint_id, jurisdiction, citation, requirement, domain^(F\\d{2}-RC\\d{3}|RC_.+)$operational Accreditation
▾Pharmacy/platform accreditation or certification
id, type, accreditation_id, name, issuer, domain^ACCRED_.+$clinical ValidatedScore
▾Validated clinical assessment instrument
id, type, score_type, name, range, interpretation_bands, domain^SCORE-.+$clinical RiskFactor
▾Patient risk factor category
id, type, risk_category, risk_description, severity, domain^RISK-.+$clinical MedicationExposure
▾Medication class for contraindication checking
id, type, medication_class, contraindication_severity, domain^MED-.+$product ProductStack
▾Product stack (e.g. Edge, Velocity, Connection)
id, type, stack_id, public_name, tagline, domain_focus, launch_phase^STACK-S\\d_.+$product StackTier
▾Specific tier within a product stack
id, type, tier_id, stack_id, tier_name, ingredients^TIER-S\\d-.+$product ActiveIngredient
▾Active pharmaceutical ingredient
id, type, generic_name, drug_class, mechanism_of_action, primary_cyp_pathway^API-.+$product FormFactor
▾Dosage form (Mini-Melt, NovaFilm, Troche)
id, type, name, description, max_api_load_mg^FORM-.+$safety SafetyGate
▾Safety screening gate in intake process
id, type, gate_id, name, gate_type, scope, trigger_question^GATE-G\\d+.*$safety GateDecision
▾Decision outcome from safety gate evaluation
id, type, gate_id, condition, action, severity^GDEC-.+$safety DrugInteraction
▾Drug-drug interaction rule
id, type, api_id, interacting_class, severity, action^DI-.+$safety EscalationPath
▾Provider escalation protocol
id, type, tier, trigger_condition, response_time, action^ESC-.+$algorithm ScoringDimension
▾Scoring dimension in recommendation algorithm
id, type, dim_id, name, weight, description, key_inputs^DIM-D\\d$algorithm PatientArchetype
▾Patient archetype with expected recommendation
id, type, name, profile_summary, expected_stack, expected_tier, confidence^ARCH-\\d{2}$algorithm Pathway
▾Clinical pathway triggered by intake signals
id, type, name, trigger_conditions, primary_stacks^PATH-.+$algorithm Comorbidity
▾Comorbidity affecting stack selection/dosing
id, type, name, category, prevalence_in_ed, stack_impact^COMORB-.+$algorithm AlgorithmScorer
▾Scoring engine (Apo 13pt, PT-141 12pt, OT 16pt)
id, type, name, max_points, threshold_prescribe, routes_to^ALGO-.+$algorithm QuizArchetype
▾Spark Quiz archetype with clinical routing
id, type, name, emoji, threshold, clinical_routing^ARCH-QUIZ-.+$clinical IntakeInstrument
▾Clinical assessment instrument (Spark Score)
id, type, name, dimensions, output, archetypes^QUIZ-.+$clinical ClinicalEvidence
▾Published clinical study with PK/efficacy data
id, type, title, authors, journal, year, key_finding, evidence_grade^EVIDENCE-.+$product DigitalTherapy
▾Digital therapy product (Melts.la Mind)
id, type, name, modules, tiers, regulatory_status^PRODUCT-MIND$operational AcquisitionChannel
▾GTM acquisition channel
id, type, name, target_subs, cac_range^CHANNEL-.+$operational RegulatoryEvent
▾Regulatory enforcement event (FDA actions)
id, type, name, date, description, impact^REGULATORY-.+$safety DoseAdjustment
▾Dose ceiling or adjustment due to interaction/comorbidity
id, type, condition, adjustment, max_dose^DADJ-.+$operational IntakeSection
▾Intake form section grouping questions
id, type, section_id, name, order, branching^SEC-.+$Edge Types (44)
| Edge Type | Direction | Description |
|---|---|---|
SUPPORTED_BY | Truth → Evidence | Truth is supported by evidence |
DERIVED_FROM | Rule → Truth | Evidence | Rule is derived from truth or evidence |
REQUIRES_INPUT | Rule | SafetyGate → IntakeQuestion | Requires intake question input |
CONSTRAINS | RegulatoryConstraint → Rule | IntakeQuestion | ProductStack | Regulatory constrains |
CONTRAINDICATES | DrugInteraction → MedicationExposure | Contraindicates medication class |
ASSESSES | ValidatedScore → RiskFactor | Score assesses risk factor |
TRIGGERS_GATE | IntakeQuestion | RiskFactor → SafetyGate | Triggers a safety gate |
CONTAINS_INGREDIENT | ProductStack → ActiveIngredient | Stack contains ingredient |
HAS_TIER | ProductStack → StackTier | Stack has tier |
USES_FORMAT | StackTier → FormFactor | Tier uses dosage form |
INTERACTS_WITH | ActiveIngredient → DrugInteraction | API has drug interaction |
GATES_STACK | SafetyGate → ProductStack | Gate evaluates stack eligibility |
EXCLUDES_STACK | GateDecision → ProductStack | Gate excludes a stack |
CAPS_DOSE | GateDecision | DoseAdjustment → StackTier | Caps dose to max tier |
REQUIRES_ESCALATION | GateDecision → EscalationPath | Requires provider escalation |
SCORED_AGAINST | ProductStack → ScoringDimension | Stack scored against dimension |
RECOMMENDED_FOR | ProductStack → PatientArchetype | Stack recommended for archetype |
ROUTES_TO | Pathway | Scorer | Archetype → ProductStack | Pathway/scorer/archetype routes to stack |
DELIVERED_AS | ProductStack → FormFactor | Stack delivered in dosage form |
CONTAINS_API | ProductStack → ActiveIngredient | Stack contains API with dose |
BUNDLES | CouplesStack → ProductStack | Couples bundle includes component |
SYNERGY | ActiveIngredient → ActiveIngredient | API synergy relationship |
FEEDS_SCORER | IntakeInstrument → AlgorithmScorer | Quiz feeds scorer via dimension |
FEEDS_DIMENSION | IntakeInstrument → ScoringDimension | Quiz feeds scoring dimension |
EVIDENCE_FOR | ClinicalEvidence → ActiveIngredient | Study provides evidence for API |
COMPETES_WITH | Competitor → ProductStack | Competitor product competes with stack |
BLOCKS | RegulatoryEvent → ProductStack | Regulatory event blocks product |
EXEMPT_FROM | ProductStack → SafetyGate | Stack exempt from safety gate |
REQUIRED_FOR | FormFactor → ActiveIngredient | Form factor required for API |
INCOMPATIBLE_WITH | FormFactor → ActiveIngredient | Form factor incompatible with API |
PREFERRED_FOR | FormFactor → ActiveIngredient | Preferred form for API (higher BA) |
PRIMARY_PRODUCT | AcquisitionChannel → ProductStack | Channel's primary product |
SECONDARY_PRODUCT | AcquisitionChannel → ProductStack | Channel's secondary product |
DRIVES_TRAFFIC_TO | AcquisitionChannel → IntakeInstrument | Channel drives traffic to quiz/intake |
BOOSTS_AFFINITY | ScoringDimension → ProductStack | Dimension score boosts stack affinity |
MODIFIES_DOSE | Comorbidity → StackTier | Comorbidity modifies dosing |
DETECTS_MEDICATION | IntakeQuestion → MedicationExposure | Question screens for medication |
JUSTIFIES_STACK | Truth → ProductStack | Truth justifies stack inclusion |
JUSTIFIES_INGREDIENT | Truth → ActiveIngredient | Truth justifies ingredient use |
ENFORCES_RULE | SafetyGate → Rule | Gate enforces clinical rule |
JUSTIFIES_FORMAT | Truth → FormFactor | Truth justifies form factor choice |
CONTAINS_QUESTION | IntakeSection → IntakeQuestion | Section contains question |
INSTRUMENT_MEASURES | ValidatedScore → IntakeQuestion | Instrument measures via question |
CONTRIBUTES_TO_SCORE | IntakeQuestion → ScoringDimension | Question contributes to score |
Diagrams
System architecture, ingestion workflow, data flow, and product entity model — rendered from Mermaid.
System Architecture
Workspace Root"] EG["ED_GEM_ROOT
Structured Synthesis Vault"] SR --> F01_SR["F01-F14 Folders
Raw Research"] EG --> F01_EG["F01-F19 Folders
Canonical Deliverables"] EG --> F00["F00_CANONICAL_CORE
Governance Layer"] end subgraph IE_SUB["INGESTION ENGINE"] IE["MELTS_INGESTION_ENGINE"] --> SCAN["Dual-Root Scanner"] SCAN --> PARSE["Deliverables Parser"] PARSE --> NORM["ID Normalizer"] NORM --> FILTER["Ultra-Lean Filter"] FILTER --> DEDUPE["Deduplication Engine"] DEDUPE --> WRITE["Output Writer"] end subgraph KG_SUB["KNOWLEDGE GRAPH STORE"] KG["knowledge_graph_export.json"] KG --> NODES["Nodes: Truth, Evidence, Rule,
Competitor, Accreditation"] KG --> EDGES["Edges: supported_by, enforces,
constrains, includes, refines"] end subgraph WF_SUB["WORKFLOW ENGINE"] WF["ABACUS WORKFLOWS"] WF --> INTAKE["Intake Workflow"] WF --> TRIAGE["Triage Workflow"] WF --> DECISION["Decision Workflow"] WF --> FULFILLMENT["Fulfillment Workflow"] end F01_EG --> IE F00 --> IE IE --> KG KG --> WF style F00 fill:#FFE6CC,stroke:#D79B00 style KG fill:#D5E8D4,stroke:#82B366 style WF fill:#E1D5E7,stroke:#9673A6
Canonical Ingestion Workflow
run_id, timestamp, schema"] INIT --> SCAN{"Dual-Root Scan
SOURCE_ROOT + ED_GEM_ROOT"} SCAN -->|Both exist| USE_EG["Use ED_GEM_ROOT
Preferred Authority"] SCAN -->|Only SOURCE| USE_SR["Use SOURCE_ROOT
Fallback"] SCAN -->|Neither| ERR_NF["ERROR: Not Found
STOP"] USE_EG --> CHECK_DEL{"Check _DELIVERABLES/"} USE_SR --> CHECK_DEL CHECK_DEL -->|EXISTS| PARSE["Parse Truths, Rules,
Evidence, Competitors"] CHECK_DEL -->|MISSING| ERR_ND["ERROR: No Deliverables
STOP"] PARSE --> NORMALIZE["Normalize IDs
Schema Compliance"] NORMALIZE --> VALIDATE{"Schema
Validation"} VALIDATE -->|PASS| FILTER["Ultra-Lean Filter
Remove Noise"] VALIDATE -->|FAIL| ERR_SC["ERROR: Schema Violation"] FILTER --> DEDUPE["Deduplication
vs Master Registers"] DEDUPE --> BUILD["Build Knowledge Graph
Nodes + Edges"] BUILD --> OUTPUT["Write Outputs
KG + Registers + Context"] OUTPUT --> SYNC["Sync Master Registers"] SYNC --> REPORT["Generate Report"] REPORT --> DONE{"More folders?"} DONE -->|NO| FINISH(["END: Complete"]) DONE -->|YES| AWAIT["AWAIT: Continue Command"] AWAIT --> START style START fill:#D5E8D4,stroke:#82B366 style FINISH fill:#D5E8D4,stroke:#82B366 style ERR_NF fill:#F8CECC,stroke:#B85450 style ERR_ND fill:#F8CECC,stroke:#B85450 style ERR_SC fill:#F8CECC,stroke:#B85450 style FILTER fill:#E1D5E7,stroke:#9673A6 style DEDUPE fill:#DAE8FC,stroke:#6C8EBF
Platform Data Flow
(Melts.la)"] --> B["Intake Orchestrator
(branching + scoring)"] B --> C["Policy Engine
Hard Stops + Decision"] C -->|Eligible options| D["AI Support
(RAG bounded)"] D --> E["Clinician Review
(PC)"] E -->|Approved Rx| F["Pharmacy Fulfillment
(503A)"] F --> G["Shipping / Tracking"] E --> H["Patient Education"] B --> I["Audit Log
(append-only)"] C --> I D --> I E --> I
Product Architecture — Entity Model
Intake Decision Flow — Safety Gates
Product Catalog
21+ product stacks across 7 categories — ED, Couples, TRT, Wellness, Hair, Digital, GLP-1 (muted).
ED Stacks (S1–S8)
| Stack | Name | APIs | Tiers | Form | Price/Dose | Phase |
|---|---|---|---|---|---|---|
| S1 | Edge | Vardenafil + Tadalafil | LITE / PRO / MAX | Mini-Melt, ODT, NovaFilm | $8–14 | 🟢 Launch |
| S2 | Velocity | Vardenafil + Tadalafil + PT-141 | LITE / PRO / MAX | ODT | $10–16 | 🟢 Launch |
| S3 | Connection | Vardenafil + Tadalafil + Oxytocin | LITE / PRO / MAX | ODT | $10–16 | 🟢 Launch |
| S4 | Spark | PT-141 + Oxytocin (NO PDE5i) | GLOW / SPARK / WILD | Mini-Melt | $10–16 | 🟢 Launch |
| S5 | Daily | Tadalafil + L-Citrulline | LITE / PRO | Capsule | $69–99/mo | 🟢 Launch |
| S6 | Vitality+ | Enclomiphene + Tadalafil | LITE / PRO | Capsule + Mini-Melt | $149–179/mo | 🟡 Phase 2 |
| S7 | Vitality | Tadalafil + L-Citrulline + GHK-Cu | — | Capsule | $199/mo | 🟡 Phase 3 |
| S8 | Quantum | Vardenafil + Tadalafil + Apomorphine + OT | Q1 / Q2 | Troche (mandatory) | $18–24 | 🟡 Phase 2 |
Tier Breakdown — S1-S3 (PDE5i Stacks)
| Tier | Audience | Vardenafil | Tadalafil | Adjunct | Price/Dose |
|---|---|---|---|---|---|
| LITE | First-time, mild ED, dose-cautious | 5mg | 5mg | Low-dose if applicable | $8–10 |
| PRO | Standard therapeutic — majority of patients | 10mg | 10mg | Standard dose | $10–14 |
| MAX | Severe ED, PDE5i partial/non-responders | 15mg | 15mg | Maximum dose | $14–16 |
Tier Breakdown — S4 Spark (No PDE5i)
| Tier | Audience | PT-141 | Oxytocin | Price/Dose |
|---|---|---|---|---|
| GLOW | Desire-curious, first-time | Low | Low | $10–12 |
| SPARK | Standard desire pathway | Standard | Standard | $12–14 |
| WILD | Maximum desire + bonding | High | High | $14–16 |
Tier Breakdown — S8 Quantum
| Tier | Audience | Formulation | Price/Dose |
|---|---|---|---|
| Q1 | Standard quadra-mech | Var 10 + Tad 10 + Apo 2mg + OT low | $18–20 |
| Q2 | Maximum quadra-mech | Var 15 + Tad 15 + Apo 3mg + OT standard | $20–24 |
Couples Bundles (C1–C3)
| Bundle | His | Hers | Shared | Price |
|---|---|---|---|---|
| C1 Together | S1 Edge | Scream Cream | — | $99–149/mo |
| C2 Desire Duo | S4 Spark | Scream Cream | — | $119–169/mo |
| C3 Connection+ | S3 Connection | S4 Spark | OT Nasal | $179–249/mo |
TRT (T1–T4)
| Stack | API | Price | Labs Required |
|---|---|---|---|
| T1 Optimize | Enclomiphene | $99/mo | Yes |
| T2 Power | Enclomiphene + Tadalafil | $149/mo | Yes |
| T3 Complete | Testosterone Cypionate | $199/mo | Yes + DEA |
| T4 Elite | T-Cyp + S1 Edge | $329/mo | Yes + DEA |
Phased Categories
| Status | Categories |
|---|---|
| 🟢 Launch | ED (S1-S8), Couples (C1-C3), Digital (Mind) |
| 🟡 Phase 2 | TRT (T1-T4), NAD+ (W1), Methylene Blue (W2), Hair (H1) |
| 🟡 Phase 3 | GHK-Cu (W3), PE |
| 🔴 Muted | GLP-1 (FDA enforcement active Mar 2026) |
Algorithm & Scoring
6 weighted dimensions, 3 adjunct scorers, 9 safety gates, 8 patient archetypes → personalized stack ranking.
Recommendation Pipeline
Intake answers → Safety Gates (G1–G9) → 6 Weighted Dimensions → 3 Adjunct Scorers → Archetype Matching → Stack Ranking → Clinician Output JSON
6 Scoring Dimensions
| ID | Dimension | Weight | Key Inputs |
|---|---|---|---|
| D1 | Vascular Severity | 0.25 | SHIM, EHS, ED duration, cardiometabolic |
| D2 | Psychogenic Profile | 0.20 | Situational pattern, morning erections, anxiety |
| D3 | Desire & Libido | 0.15 | Sexual thought frequency, initiative pattern |
| D4 | Safety Compatibility | 0.20 | Gate pass/fail, interaction severity |
| D5 | Patient Preference | 0.10 | Equalizer slider values, goal selection |
| D6 | Treatment History | 0.10 | Prior PDE5i use, response, side effects |
3 Adjunct Scorers
| Scorer | Max Points | Threshold | Routes To |
|---|---|---|---|
| Apomorphine Scorer | 13 | ≥5 | S8 Quantum |
| PT-141 Scorer | 12 | ≥6 | S2 Velocity, S4 Spark |
| Oxytocin Scorer | 16 | ≥10 | S3 Connection, S4 Spark |
Safety Gates (G1–G9)
| Gate | Scope | Description |
|---|---|---|
| G1 | Universal | Cardiovascular hard-stop (nitrates, MI, stroke) |
| G2 | Universal | Blood pressure & hemodynamic screen |
| G3 | Universal | Medication interaction matrix |
| G4 | Universal | Hepatic & renal clearance |
| G5 | Universal | Age verification (18-75) |
| G6 | Universal | Priapism risk (sickle cell, leukemia) |
| G7 | S2, S4, S8 | PT-141 nausea tolerance |
| G8 | S8 | 5-HT3 antagonist × Apomorphine |
| G9 | W2 | SSRI × Methylene Blue (serotonin syndrome) |
Clinical Evidence
Published bioavailability data and efficacy studies for all novel APIs: PT-141, Oxytocin, and Apomorphine.
Bioavailability — Route Comparison
| API | SL Melt BA | Nasal BA | SC BA | Key Reference |
|---|---|---|---|---|
| PT-141 | ⚠️ Poor (no PK data) | ❌ Abandoned | ✅ 100% (FDA) | Diamond 2004, Kingsberg 2019 |
| Oxytocin | ~4.5% | ~11% | 100% | Martins 2024 (N=37, crossover) |
| Apomorphine | ✅ ~17% | N/A | 100% | Heaton 2001, Hauser 2020 |
| Vardenafil | ✅ Excellent | N/A | N/A | Standard SL delivery |
| Tadalafil | ✅ Excellent | N/A | N/A | Standard SL/oral |
Key Published Studies
| Study | Year | API | Key Finding | Grade |
|---|---|---|---|---|
| Diamond LE et al. J Urol | 2004 | PT-141 | SC 0.3-10mg: erections in 17/20 including PDE5i non-responders | II |
| Kingsberg SA et al. Obstet Gynecol | 2019 | PT-141 | Phase III RECONNECT: SC 1.75mg improved FSFI-D for HSDD | I |
| Martins DA et al. Psychoneuroendocrinol | 2024 | Oxytocin | SL BA 4.45% vs nasal 11.07% but same functional effects | II |
| Behnia B et al. JCEM | 2014 | Oxytocin | IN OT improved orgasm parameters in males | II |
| Heaton J. World J Urol | 2001 | Apomorphine | SL 2-3mg: 71% successful intercourse (meta-analysis 5 RCTs) | I |
| Hauser RA et al. Lancet Neurol | 2020 | Apomorphine | SL film ~17% BA, 83% ON state in 45 min | I |
GTM Strategy
4-channel Anti-Hims playbook targeting 300 LA subscribers in 120 days with local-first, premium positioning.
LA Launch — 300 Subscribers in 120 Days
| Channel | Target | CAC | Primary Product |
|---|---|---|---|
| B2B Referrals (barbershops, trainers, medspas) | 50 | $36–72 | S1 Edge, T1 Optimize |
| Hyper-Local Search & SEO | 100 | $100–300 | S1 Edge |
| Micro-Influencer Seeding | 75 | $100–150 | S4 Spark |
| Spark Quiz Viral Loop | 75 | ~$0 | C1 Together, C2 Desire Duo |
Unit Economics
| Metric | Target |
|---|---|
| Break-even | ~180 subs ($20K MRR) |
| Target MRR at 300 | $30–38K |
| LTV:CAC | ≥3:1 |
| Payback period | ≤60 days |
"Anti-Hims" Positioning
Same-day local delivery, vertically integrated compounding, premium/concierge. Zero Meta/TikTok bidding wars.
Competitive Intelligence
8-competitor analysis with pricing, vulnerability mapping, and regulatory alert tracking.
Competitive Landscape
| Competitor | Products | Price/Dose | Our Advantage | Their Vulnerability |
|---|---|---|---|---|
| Hims (47% share) | Generic PDE5i, Hard Mints | $4–8 | Adjuncts, AI algo, SL format | Generic commodity |
| Ro (Roman) (15%) | Tablets, Sparks SL, Gummies | $3–12 | Multi-mechanism stacks | No adjuncts beyond PDE5i |
| Rugiet | Rugiet Ready (Sil+Tad+Apo) | $10–24 | OT bonding, AI intake | No OT, no personalization |
| BlueChew | PDE5i chewables | $2–3 | Everything (adjuncts, forms, AI) | Zero differentiation |
| Strut (GoodRx) | 4-in-1 (Tad+Var+OT+Apo) | $12–18 | AI-guided personalization | Regulatory risk |
| Maximus | Enc+Tad combo | $70–400/mo | Lower price, SL format | Expensive, no innovation |
| HelloCake | Sil+Tad combo | $8–12 | Couples vertical, AI | FDA Warning Letter 2025 |
| MangoRx | Tad+Sil+L-arg+OT RDT | N/A | Full stack diversity | $467K revenue, declining |
Regulatory Alerts
🚨 Mar 3, 2026: FDA issued 30 warning letters to GLP-1 telehealth companies including SkinnyRx. All compounded semaglutide/tirzepatide forms affected. GLP-1 lanes remain MUTED.
Workflows
All operational workflows defined in the ABACUS Workflow Starter Kit and MELTS Platform Deliverables.
⚙️ Schema Builder
Defines the schema definition and validation workflow for the KG
⚙️ Recursive Learning Loop
Continuous learning and improvement loop for the AI system
⚙️ Schema Definition & Validation
Full schema definition and validation workflow for KG construction
⚙️ Data Ingestion Pipeline
End-to-end data ingestion from raw folders into the knowledge graph
⚙️ Continuous Learning Loop
Feedback and learning loop for platform improvement
⚙️ Phase 3 Canonical Workflow
The canonical Phase 3 ingestion workflow specification
⚙️ Workflow Commands Reference
Quick-reference commands for workflow execution
⚙️ Workflow Storybook
Visual storybook of workflow execution scenarios
⚙️ Anti-Hallucination & Cross-Reference
Workflow for validating claims and preventing hallucinated data
⚙️ ED Pharmacy Ingestion Workflow
JSON-defined workflow for pharmacy data ingestion
Knowledge Base
Full directory structure for both the root workspace and the ED Gem structured synthesis vault.