Competitive Intelligence
Know your competition
30 screenshots across 5 competitors — captured March 14, 2026. Click any image to zoom.
Hims
Commodity leader. Warm, approachable, utilitarian. "Get ED meds online, delivered to your door."
Hero
Landing Page Hero
Dual CTA, lifestyle mosaic, warm earthy tones
Products
Product Cards
Starting-price framing, badge chips, black CTAs
Pricing
Inline Pricing
Price embedded in product cards, no separate pricing page
Trust
Safety & Trust
Doctor language, safety copy close to products
Quiz — NEW
Problem Framing
"What bedroom boost are you looking for?" — Getting hard / Delaying climax / Both
Quiz — NEW
Symptom Timing
"When did you start noticing symptoms?" — Recently / Months ago / A year+
Quiz — NEW
State Eligibility
"Select your state" — telehealth consent gate before deeper intake
Quiz — NEW
Account Wall
Auth gate after 3 public screens — "Start having better sex"
Quiz — NEW
Symptom Checklist
Multi-select: trouble getting hard / lasting long / satisfying partner
Quiz — NEW
Deeper Branching
Additional screens within auth flow — converges all CTAs to one path
Ro (Sparks)
🔴 CLOSEST PRODUCT THREAT. Dual PDE5i sublingual — same format as us. But no AI, no same-day, no personalization.
Hero
ED Landing Page
3M+ members, dual CTA, trust stack on right
Products
Ro Sparks Product Page
Film on face imagery, benefit bullets, compounding disclaimer
Quiz
Product Detail → Intake
Product merchandising before quiz starts
Quiz
Goals Question
"What are your goals for having better sex?" — 3 simple options
Quiz
Follow-up Question
Clean single-question layout, progress bar, minimal chrome
Pricing
Comparison Cards
By outcome/mechanism, not chart-based
BlueChew
Mass market, aggressive. "HAVE BETTER SEX!" — 5M+ men, lowest price point. Different market segment.
Hero
Dark Performance Hero
Bold all-caps, green marquee, blue product shots
Products
"Gold Standard" Module
Campaign-style product page, 4-in-1 sublingual
Pricing
Benefit-Led Pricing
"BOOST AROUSAL + BLOOD FLOW" — Sildenafil + Apomorphine sublingual
Trust
Social Proof Strip
5M+ men served, convenience bullets
Rugiet
🟡 CLOSEST BRAND THREAT. "Performance Medicine For Men™" — premium dark cinematic. But troches, not films.
Hero
Cinematic Hero
Best photography in category. Dark editorial, amber strip, category tabs
Products
Performance Medicine Grid
Ready / Go Long / Daily Boost — category filter chips
Quiz
Treatment Selection
Intake starts as product browsing, not form
Quiz
Category Deep-Dive
Dark commerce styling throughout — shopping = intake
Pricing
Premium Commerce
Branded treatment systems, not generic price tables
Trust
Brand Authority
"The science of never settling" — attitude-led trust
Maximus
🟢 CLOSEST IDENTITY THREAT. Biohacker optimization positioning. "Raise your game." But no ED products.
Hero
Category Hub
T + Weight + Mood + Labs — press logos, lifestyle cards
Products
Testosterone Overview
"Raise your testosterone. Raise your game." + benefits grid
Quiz
Evaluation Start
"Find my protocol →" + product renders + intro screen
Quiz
Login Wall
⚠️ Account creation BEFORE intake — friction point
Pricing
Modal Pricing
$189.99/mo anchor, evaluation CTA, modal overlay
Trust
Press & Credibility
GQ + Men's Health + Forbes logos, premium editorial tone